Zino Society presents Zino Vino, July 19th from 10am to 5:00pm at the Bell Harbor International Conference Center at Pier 66 in downtown Seattle. Tasting Room Magazine is proud to be a sponsor of this industry event.
Panelists include a list of stellar influential people in the wine industry including: Ted Baseler, CEO Chateau Ste. Michelle, Allen Shoup, Founder Longshadows, Bob Betz, Owner/Winemaker Betz Family Winery, Norm McKibben, Managing Partner Pepper Bridge Winery, Dick Boushey, Owner Boushey Vineyards, Thomas Henick-Kling PhD Director of Viticulture & Enology, WSU and many more.
Program includes the following:
“Legends of the Fall” A panel discussion with key influencer in the Washington wine industry. Retrospective on how the industry has evolved in the state and prediction on where it will be in 20 years.
Marketing the Nectar of the Gods: What are the legal requirements for marketing alcohol on the internet? Where is the proper mix of traditional and social media? How to make the most of your wine club? What messages resonate.
The Science of Wine? Hear about the phenolic compounds found in grapes and wine and their biochemical and chemical changes during grape ripening, winemaking and aging that affect mouth feel.
Names to Name Calling: Defending your brand, label and trademarks: Names and trademarks for wines and winery are increasingly the subject of conflict and litigation. Learn what is defendable. What is the anatomy of a label and how to launch a brand you can protect!
The Inner Workings of a Distribution Mind: With over 600 wineries and hundreds of labels, how do you get a distributor’s attention? Hear from a panel of distributors and what they consider the tipping point.
Put the Fund in Funding: What are lenders requiring for loans for vineyards and winery operations? What should angels know about private placement, and what do terms look like for wineries or vineyards? What are angel investors looking for? Chance to apply to present to ZINO Society…free.
RSVP by July 14th, cost for General Admission is $195 per person, Zino Society Member is $150. Click here for complete information.