March 11, 2014 – Washington Tasting Room, the print and digital magazine for people who love wine tasting and touring, has received the 2013 All Star Award from Constant Contact, the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows this award to a select group of companies that are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. Tasting Room magazine’s results rank among the top 10 percent of Constant Contact’s international customer base.
“This is the third consecutive year that we have been recognized by Constant Contact for achieving strong marketing results and connecting with our customers,” says John Vitale, Editor and Publisher of Tasting Room Magazine. “In today’s fast-paced world, reader engagement is vital to our success and Constant Contact provides us with tools to help manage our customer relationships in a variety of platforms that strengthen and parallel our print edition, specifically our email marketing programs, social media sharing, and reporting functions.”
Constant Contact looked at the following criteria to select this year’s All Stars:
~ Level of engagement with email campaigns and event
~ Open, bounce, and click-through rates
~ Use of social sharing features
~ Use of mailing list sign-up tools
~ Use of reporting tools
CEO of Constant Contact, Gail Goodman commented, “We’re honored to recognize Washington Tasting Room Magazine as an All Star, and to be able to shine the spotlight on their achievements for the past year.”
About Tasting Room Magazine
Tasting Room® Magazine is on the ground, actively engaging audiences that are passionate enthusiasts of Washington wine tasting and touring. We’re the Pacific Northwest’s leader in developing this qualified readership and attract the most sought after affluent consumer who loves wine and culinary travel. Serious wine consumers turn to Tasting Room Magazine each quarter for insightful articles, fresh timely content, expert tips, events, and spectacular photographs in a format that’s easy to read, entertaining and informative.