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Impulse Wine Focuses On Bringing Hard-To-Find Wines To Consumers

June 24, 2014

Seattle (June 2014) – ImpulseWine.com, a unique online wine shop specializing in hard-to-find boutique wines from the Northwest and occasional special pick from around the globe, is celebrating its first anniversary this month.

Yashir-Shayan

Impulse Wine founder and certified sommelier Yashar Shayan founded the boutique online wine buying service in June 2013 to bring limited production wines to customers. Photo by Tasting Room Magazine.

“We’ve had a blast over the past 12 months,” said Impulse Wine’s founder Yashar Shayan, a certified sommelier and former wine director at The Willows Inn on Lummi Island. “We’re proud that we’ve been able to find and feature future cult classics to our customers, and that our efforts have been recognized by the wine industry.”

Earlier this year, Impulse Wine was awarded the Grand Award in the annual Washington State Wine Awards from the Washington State Wine Commission, after only being in business only 7 months.

One of Impulse Wine’s most distinguishing factors is that it offers free delivery. King County residents receive their wines, hand delivered, compliments of Shayan himself. It’s the only wine shop to offer such a service, and this personal delivery helps to bridge the gap between online sales and the consumer at home, enabling wine lovers to interact directly with the person who curates their cellar selections.

As the name suggests, Impulse Wine features covetable wines of a limited nature to its list of email subscribers, most of which sell out the same day as the offering. Shayan says his service frequently features wines “that are awarded high scores from national publications such as Wine Spectator and Wine Enthusiast and are highly touted by local media.”

“We take pride in finding and featuring the most discoverable wines and often being the first to present those wines to our customers,” Shayan adds.

Popular offerings have included Avennia Winery, a new project by former longtime DeLille Cellars winemaker Chris Peterson; WT Vintners, made by RN74 Sommelier Jeff Lindsay-Thorsen; and, Result of a Crush, a second label from Reynvaan Family Vineyards in Walla Walla.

Others include Upchurch Vineyard, Kevin White Winery, Savage Grace Cellars, Côtes du Ciel, Sonoris, and more. While focused heavily on the Pacific Northwest, Impulse Wine also finds wines from other regions, including California, Germany, France, Italy and others.

Click here to visit Impulse Wine’s website.

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Tasting Room® magazine is the ultimate authority on the Washington wine scene and your personal tour guide to wineries, vineyards, destinations and travel tips, and artisan foods, chefs and artists. In short, Tasting Room is a metaphor for life’s simple pleasures that pair remarkably well with wine—touring, food, travel, culture, recreation and people.

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